A free half-day event exploring where AI is heading, how Sage and Datel are developing their AI capabilities, and what those developments could mean for your business.
Date: Wednesday 25th November 2026
Time: 09.30am - 2.30pm (Coffee on arrival and networking lunch included)
Location: Everyman Cinema, 21 Quay Street, Manchester, M3 4AE
Audience: Senior leaders and decision-makers involved in business strategy, technology investment and transformation.
AI is moving quickly, but for many business leaders the challenge isn’t whether to embrace it. It’s knowing where it can add real value, what’s possible with their existing technology and how to adopt it without unnecessary risk.
During this event, we’ll explore:
How Sage is approaching AI across its products and platforms
How Datel is developing its own AI and automation capabilities
Where AI is already creating practical business value
The governance, security and data questions leaders need to consider
What organisations should be thinking about next
Expect honest conversation, practical insight and meaningful connections.
Board Director and Strategic Adviser
Brings extensive board-level experience in strategy, technology and governance. Shefaly will explore what senior leaders need to know about AI, where the real opportunities lie and how to balance innovation with risk and responsible decision-making.
Chief Technology and Innovation Officer, Datel Group
Leads Datel’s innovation, research and development, AI initiatives and Fusion product range. Tim focuses on turning emerging technologies into practical solutions that solve business challenges, strengthen the Sage ecosystem and help customers get more value from their technology investments.
The morning brings together external perspective, Sage and Datel strategy, and discussion around what meaningful AI means for businesses today and over the next few years.
Take a look at what's planned for the day, from expert insights and practical AI discussions to opportunities to connect with fellow business leaders.
09:30-10:00am | Registration and networking
10:00-10:05am | Welcome and introduction with Emma Pownall
10:05-10:50am | Keynote presentation with Dr. Shefaly Yogendra
10:50-11:35am | Sage's approach to AI with a Sage Technology Executive
11:35am-12:00pm | Break
12:00-12:45pm | Datel's approach to AI with Tim Purcell
12:45-1:30pm | Panel discussion with Emma Pownall, Dr. Shefaly Yogendra, Tim Purcell, Christine and Sage Executive
1:30-2:30pm | Networking lunch
Hear from Sage and Datel leaders alongside external experts as they explore how AI is developing, what's possible today and what it could mean for your business.
Hear how Sage and Datel are approaching AI and where it fits into their future plans.
See real examples of AI in action and where it can add value to your business.
Explore what's realistically possible with existing technology and where AI could make a difference.
Understand the key considerations when adopting AI responsibly.
Leave with practical insights to help you understand where AI is heading and what it could mean for your business.
Gain a clearer understanding of Sage and Datel’s AI plans and what you can expect in the future.
Discover where AI can add real value to your business and the opportunities worth exploring.
Understand what’s realistically possible with the technology you already use.
Get a better idea of where to focus your attention and investment as AI continues to develop.
Everyman Cinema, 21 Quay Street, Manchester, M3 4AE
A great space for open conversation, with coffee on arrival and a networking lunch for those able to stay and continue the discussion.
Places are limited and offered on a first-come basis.
This is a free event, hosted by Datel, created to give senior leaders practical, experience-led insight.
This free event is hosted by Emma Pownall, Chief Growth Officer at Datel.
Emma’s career in strategy and marketing leadership, spanning almost two decades, has shaped her belief that growth comes from aligning business purpose, strategic thinking and culture with measurable outcomes.
Over the past 10 years as an executive director in a growing technology business, Emma has taken that perspective into the boardroom, helping leadership teams connect strategy to execution and deliver sustainable success.