Event

AI: From Hype to Meaningful Value

What Sage and Datel’s AI strategies mean for your business

A free half-day event exploring where AI is heading, how Sage and Datel are developing their AI capabilities, and what those developments could mean for your business.

  • Date: Wednesday 25th November 2026

  • Time: 09.30am - 2.30pm (Coffee on arrival and networking lunch included)

  • Location: Everyman Cinema, 21 Quay Street, Manchester, M3 4AE

  • Audience: Senior leaders and decision-makers involved in business strategy, technology investment and transformation.

A clearer view of what AI means for your business

AI is moving quickly, but for many business leaders the challenge isn’t whether to embrace it. It’s knowing where it can add real value, what’s possible with their existing technology and how to adopt it without unnecessary risk.

During this event, we’ll explore:

  • How Sage is approaching AI across its products and platforms

  • How Datel is developing its own AI and automation capabilities

  • Where AI is already creating practical business value

  • The governance, security and data questions leaders need to consider

  • What organisations should be thinking about next

Expect honest conversation, practical insight and meaningful connections. 

A woman on a panel smiling

Expert insight brought to you by...

DR. SHEFALY YOGENDRA


Board Director and Strategic Adviser

Brings extensive board-level experience in strategy, technology and governance. Shefaly will explore what senior leaders need to know about AI, where the real opportunities lie and how to balance innovation with risk and responsible decision-making.

Connect with Shefaly

TIM PURCELL


Chief Technology and Innovation Officer, Datel Group

Leads Datel’s innovation, research and development, AI initiatives and Fusion product range. Tim focuses on turning emerging technologies into practical solutions that solve business challenges, strengthen the Sage ecosystem and help customers get more value from their technology investments.

Connect with Tim

What you can expect from the day

The morning brings together external perspective, Sage and Datel strategy, and discussion around what meaningful AI means for businesses today and over the next few years.

The venue

Everyman Cinema, 21 Quay Street, Manchester, M3 4AE

A great space for open conversation, with coffee on arrival and a networking lunch for those able to stay and continue the discussion. 

Reserve your free seat

Places are limited and offered on a first-come basis.

This is a free event, hosted by Datel, created to give senior leaders practical, experience-led insight.

Emma Pownall Incremental Edge Host

About your host

This free event is hosted by Emma Pownall, Chief Growth Officer at Datel.

Emma’s career in strategy and marketing leadership, spanning almost two decades, has shaped her belief that growth comes from aligning business purpose, strategic thinking and culture with measurable outcomes.

Over the past 10 years as an executive director in a growing technology business, Emma has taken that perspective into the boardroom, helping leadership teams connect strategy to execution and deliver sustainable success.

Reserve your free seat